UGC and video ad terms, explained

Glossary What is UGC (user-generated content)? UGC means user-generated content: videos, photos and reviews made by ordinary people rather than brands. What it means in marketing and how UGC-style ads work. Glossary What is a UGC ad? A UGC ad is a paid advert made in the casual, talking-to-camera style of user-generated content. How it differs from a polished brand ad, with an example. Glossary What is an AI presenter (AI avatar)? An AI presenter, or AI avatar, is a computer-generated person who speaks a script on video. How AI presenters are used for UGC ads and what they cannot do. Glossary What is a hook in a video ad? A hook is the opening line or moment of a video that makes the right viewer stop scrolling. Types of hooks and examples for Nigerian businesses. Glossary What is a call to action (CTA)? A call to action tells the viewer exactly what to do next — send a WhatsApp message, visit a website, order now. How to write one CTA that converts. Glossary What is the 9:16 aspect ratio? 9:16 is the vertical video shape used by TikTok, Instagram Reels, YouTube Shorts and WhatsApp Status — 1080 × 1920 pixels at full HD. Glossary What are burned-in captions? Burned-in (open) captions are subtitles drawn into the video itself, so they show on every platform even with the sound off. How they differ from closed captions.