Glossary
What is UGC (user-generated content)?
Short answer
UGC stands for user-generated content — content such as videos, photos, reviews and testimonials created by ordinary internet users rather than by a brand. In marketing, "UGC" also describes a style: casual, phone-filmed, one person talking to camera. Brands now commission this style on purpose because it looks native on TikTok, Reels and WhatsApp.
Organic UGC vs UGC-style ads
Organic UGC is made by real customers on their own (a review, an unboxing). UGC-style ads are made for a brand in the same look — by a paid creator or, on DINEX UGC, by an AI presenter. Only organic UGC is genuine customer proof. See What is a UGC ad.