Glossary
What is a UGC ad?
Short answer
A UGC ad is a paid advert designed to look like user-generated content: vertical, informal, usually one person speaking to camera about a product. It blends into social feeds better than a studio-style ad. It can be filmed by a creator or made with an AI presenter; either way it is still an advert and should not be passed off as an unpaid customer review.
Typical structure
Hook → problem → product as the solution → call to action, usually in 15–60 seconds and in 9:16. Write one with How do I write a UGC script that sells.