Glossary

What is a call to action (CTA)?

By the DINEX UGC team · Updated 2 October 2026

Short answer

A call to action (CTA) is the line that tells the viewer exactly what to do next, such as "Send us a WhatsApp message", "Tap the link in our bio" or "Visit our website". Use one CTA per video, make it specific, and point to a channel your customers already use.

Good vs weak CTAs

WeakBetter
"Contact us""Send 'TRAY' on WhatsApp to book"
"Check us out""Tap the link in our bio to order"
"Follow, like, share and visit our site"One action only

Related

Glossary What is a hook in a video ad? A hook is the opening line or moment of a video that makes the right viewer stop scrolling. Types of hooks and examples for Nigerian businesses. How-to How do I write a UGC script that sells? A simple four-part UGC script — hook, problem, solution, call to action — with word counts for 20 and 40 seconds and Nigerian examples. Use case UGC videos for food vendors, restaurants and caterers How food vendors, small chops caterers and restaurants can use AI UGC videos and flyers to fill orders: angles, a script and posting tips.

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