Use case
UGC videos for skincare and beauty brands
Short answer
Skincare sells on trust and routine, so UGC-style videos fit well: a presenter talks about the problem (dark spots, dryness, breakouts), how your product fits into a routine, and where to buy. Keep claims honest — describe ingredients and how to use the product, and avoid promising medical results or exact timelines. For proof of results, use real customer photos or reviews alongside the video.
Script angles that work
- Routine: "My three-step night routine for dry skin" with your product as one step.
- Ingredient: explain one key ingredient in plain words.
- Objection: "Is it safe for sensitive skin?" — answer only with what you can stand behind.
- Offer: bundle, delivery area, payment on delivery.
What not to claim
Avoid "cures", "permanent", guaranteed before-and-after timelines and medical language. An AI presenter is not a customer — never caption the video as a personal testimonial.
Example (20 seconds)
"Dry skin that looks tired by noon? Add one step. GlowLab's shea and niacinamide cream goes on after your wash, soaks in fast, and doesn't feel greasy under makeup. Delivery across Lagos in 48 hours. Tap the link in our bio to order."
Which caption style suits beauty brands?
Standard captions in your brand colour keep the face visible; Bold suits fast promo videos.